Corporate Social Responsibility Of The Banana Industry

Chiquita Brands International is a multinational corporation that focuses on the distribution of bananas that are produced in several developing Latin American countries. There is a reoccurring theme of unethical behaviors in the banana industry which in return has made companies such as Chiquita to take on Corporate Social Responsibility (CSR). CSR has been a crucial factor for Chiquita to take attention to for a global turnaround. Important features Chiquita had to consider were obligations to ethical, social standards, legal, and environmental standards. These factors lay a major role in resolving CSR issues. Chiquita faced other problems besides CSR, for example they faced difficulties accessing trade markets in the EU. Several trade†¦show more content†¦Doh, 2012). These human rights groups expect them to behave ethically while contributing to the economic development and quality of life in the workforce. In the 1990’s Chiquita was viewed as a company that was un caring and indifferent. Chiquita suffered with lack of innovation, small profits, and low morale with its employees which lead for the company to be extremely infamous. For instance, in 1998 Chiquita was charged with illegal business practices exposed from an undercover operations (Luthans, P. Doh, 2012). Chiquita was guilty for violations in environmental, human, and political rights. This left an â€Å"unsavory impression of our company† stated by Jeff Zella a corporate responsibility officer at Chiquita (Luthans, P. Doh, 2012). After this it was clear to Chiquita that being socially responsible needed to be an interest for long-term success. Chiquita needed to act immediately if it had any hopes of winning over the community. Chiquita also faced problems with the European Unions decision to impose much larger tariffs and quotas on Chiquita’s imports From Latin American countries. The new tariff’s cut the market share by more than 50 percent but also made it harder to compete in the European Union’s 6.7 billion dollar banana market (Luthans, P. Doh, 2012). Chiquita thought that this regulation of trade was in direct violation of the fair trade principles specified in the World Trade Organization. The fairShow MoreRelatedChiquitas Global Turnaround2720 Words   |  11 Pagespoor image when it came to Corporate and Social responsibility. Over the years Chiquita faced many accusations about the conditions workers were faced with at many of their facilities in Latin America and have also had their environmental policies questioned many times in the press. The company has made great strides in recent years in improving their public image with regards to corporate and social responsibility. 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